Where We Started…
I am Natural (PTY) Ltd was officially launched in June 2020.
We started as an online platform/e-Commerce site that sells and distributes beautiful, proudly South African and African brands that are safe for use in the natural hair industry. Our product portfolio included hair care, accessories and apparel.

What We’re Building…
We’re on a mission to provide:
Visibility
Through a trusted online marketplace
Support
With marketing, content creation, and sales tools
Structure
Via professional packaging, fulfillment, and logistics
Scalability
Through tech, vendor dashboards, and a future-ready app
Whether you’re blending shea butter in your kitchen or fulfilling orders from your garage, I Am Natural is here to help you scale with integrity and ease.

Rooted in Africa. Built for Growth.
We’re more than a store. We’re a movement—championing local excellence, clean ingredients, and the power of heritage.
Our vision is to see hundreds of independent beauty brands thrive with the tools, infrastructure, and community they need—starting right here in Cape Town and expanding across the continent.
Values
I am covered by Grace
I am Beautiful
I am Bold and Strong
I am Confident and Courageous
I am Purposeful
I am Wise
I am Joyful
I am Natural